Elmer’s Auto Body

Close-up of a black car parked outdoors with a logo overlayed that reads, 'Elmer's Auto Body, Family Owned & Operated Since 1947'.

Auto Body Shop | Social Media Management

Elmer’s Auto Body had built a strong reputation locally over decades of top-tier service, but their social media didn’t reflect the quality or professionalism they’re known for.

Their feed lacked consistency, their branding was outdated, and there was no clear strategy in place to showcase what made them stand out—like OEM certifications, customer service, or day-to-day expertise.

The Problem:

The Solution:

I developed a full-service social media strategy that included monthly content planning, custom graphics, and on-site content shoots to highlight real repairs, the shop’s certifications, and behind-the-scenes moments with their team. From OEM-certified bumper repairs to customer testimonials and daily shop life, each post was built to reinforce trust and drive engagement.

Since working together, Elmer’s has gained a polished, professional online presence that reinforces their reputation and keeps them top of mind in a competitive industry. Their feed is now an extension of the care and quality customers experience in person—clear, consistent, and built for growth. From one campaign, I increased their profile views from 0 to over 11,000. In just three months, I took their account views from 0 to over 20,000 and grew their following by 378%, driving awareness and engagement across the board.

The Results:

A collage of images related to auto repair and car service, including a car in a repair bay, a classroom with a presenter and audience, close-up of a car wheel, a technician working on a red car, a person driving a vehicle, a damaged car involved in a collision, a person inspecting a car's engine, and an American flag to remember Memorial Day.
An infographic explaining what a deductible is, with definitions and color-coded arrows showing that a higher deductible leads to a lower monthly premium, and a lower deductible leads to a higher monthly premium. The infographic also features the logo of Elmer's Auto Body.
Screenshot of a social media page overview showing 11,445 views, 2,093 reach, 365 content interactions, and 7 follows.
Two cars involved in a head-on collision with their hoods open, showing damage. Text overlay discusses free consultations for car repair.
A collage of nine images including a car service center, a damaged vehicle undergoing repairs, an interior workshop, military appreciation logo, smiling employees, car bumper damage warning, Honda and Acura logos, a customer review, and an overhead view of a car.

“Peyton has transformed our social media to truly reflect the quality and care Elmer’s Auto Body is known for. Thanks to her, we’ve had new customers come in for repairs after seeing us online. It’s been a great way to connect with the community.”

- Tricia, Elmer’s Auto Body