THIRD HOUR CAFE SOCIAL MEDIA STRATEGY

Passon Project

The Company: Third Hour Café is rooted in slow rituals, golden light, and intentional living. The brand voice is calm and inviting with an earthy visual palette (think warm browns, honey golds, cream.) The grid reflects a balance of cafe offerings, curated lifestyle content, and community-driven moments.

Objective: Build brand awareness, drive foot traffic, and establish Third Hour Café as a cafe and a lifestyle destination.

The Strategy: For Third Hour Café, the social media strategy focuses on building brand awareness, driving foot traffic, and creating a sense of community. Content will highlight the café’s cozy atmosphere through warm visuals—coffee pours, daily pastries, behind-the-scenes moments, and customer reposts. What sets the brand apart is its curated Instagram Highlights: Mornings (slow café rituals), Menu (seasonal offerings), You Tagged Us (community content), The Hour (weekly playlists), and Events (in-store events). A giveaway will be used to increase follower count and boost engagement. The overall approach turns everyday café visits into an intentional, shareable experience.